How can you leverage Digital Media to help deliver your organisation sales, marketing and communications objectives? Direct 2 Education can help with all aspects of your Digital strategy. Click on the headings below to jump to the area of interest…
Pay Per Click advertising can consistently deliver targeted visitors to your website. With Pay-per-Click search engine advertising your website can appear in the sponsor section in the major search engines and hundred of thousands of partner sites. Direct 2 Education can assist you with setting up PPC accounts with all the major search engines including Ask.com, Google, LookSmart, MSN, and Yahoo.
The key benefits of PPC are:
- Create and implement programs fast
- You can choose how much you want to spend!
- Pay only for clicks to your site or send traffic to specific landing pages
- You can create targeted niche keywords and have full control over listing titles and descriptions
Direct 2 Education charges a set-up fee and percentage of monthly PPC spend to manage ongoing campaigns.
Search Engine Optimisation (SEO), is the practice of fine tuning your website so that in ranks well, when people search for keywords in Google, Yahoo, MSN, and other search engines.
Ultimately, the end game is to see your Website come up #1. Of course, with so many websites battling to gain top positioning, if you can get to a first page position you should be very happy.
There are many techniques used to achieve better rankings in search engines. People use keyword rich content, build links, focus on keyword density, and use many other techniques. Understanding the guidelines set by Google and the other search engines, in order for your website to rank well in the natural listings can be an almost impossible task. A search engines main priority is to provide the most relevant results to users, so making your site easy and quick to find is an important factor.
Direct 2 Education can analyse your site to determine how it can be improved. Based on our findings, we can carry out the changes for you or work with your webmaster. SEO is not a ‘quick fix’ it is a long term strategy. If you want sustained consistent growth for your online business then SEO will most definitely help.
Direct 2 Education charges an initial set-up/site analyse fee and then monthly management and support fees linked to your longer terms objectives and budget.
Pioneered by Amazon.com in 1996, Performance Marketing is also known as "affiliate programs", "associate programs" or "partner programs". The affiliate directs traffic toward sites that compliment its own products or services. Having an affiliate program is a great way for your organisation to increase website traffic and create an additional revenue stream.
Because affiliate programs work so well, they have become a dominant method of online marketing. There are four different compensation models for Affiliates (or Publisher who promotes the Advertisers offers via its own website, newsletter, eZine or other marketing channels) that generate traffic to a merchant (Advertiser) website: pay-per-impression, pay-per-click, pay-per-lead and pay-per-sale or a combination of these models.
Direct 2 Education charges a set-up fee and percentage of revenue stream to manage ongoing Performance Marketing campaigns.
Display Advertising is often referred to as “banner advertising” and uses static or dynamic banners displayed on target websites to convey your message. The key to success using this media is in the ‘placement’. Your ads need to be seen by your potential customers, so site research and selection is an important factor.
Users of this media can reduce costs by sharing the position with other advertisers, hence the concept of Share of Voice (SoV). For example, if you share your ads position with two other advertisers, meaning your ads will be displayed 30% of the time, so the SoV is 30%. In many cases, it's too expensive for the ad to be displayed all the time on certain sites, so advertisers can choose to display their ads 10% of the time or 20%, 30% etc.
Normally for Online Display Ads the media owner charges by CPM (Cost per 1 thousand ads impressions). Direct 2 Education charges a set-up fee and percentage of CPM spend to manage ongoing Display Ad campaigns.
Professional website design at affordable prices! In partnership with Sitewizard, the multi award winning web design professionals, Direct 2 Education can help you to create an attention crabbing website, at a fraction of the cost most web developers normally charge. You could have a new site built from scratch up and running in under 10 working days - from only £399.95!
An intelligent CMS (Content Management System) keeps costs down by allowing us to design great looking websites in a fraction of the traditional time. Post-build, users get full access to the CMS, allowing them to maintain and update their sites remotely. This saves on ongoing developments costs as users can improve and update their web pages without having to brief or pay to implement changes.
The system makes making changes to your site a doddle. Simply log in through a browser with a username and password and you are presented with an easy to understand interface. This allows you to control the items on your navigation menu and a simple Microsoft Word style interface allows you to edit the text and images on your website.
What do you think of Direct 2 Educations Website? It was created by using the same system – we can do the same for you. We can create feature rich, beautifully crafted websites and our price model makes it easy for every organisation to have a professionally designed web presence. Contact us now for a formal quote or to ask about special offers and promotions.
Many organisations spend fortunes creating paper based brochures and publicity. How can you leverage the investment you make in designing your paper based marketing collateral in a digital world, to get maximum ROI?
The answer is simple – create a Virtual Brochure. Virtual Brochures are designed to enhance your website or e-marketing by making PDFs or Word documents interactive with TURNING PAGES. All the downloadable documents on this site have been created using our Virtual Brochure service.
We can create electronic versions of your paper catalogues or publicity. You can then link these to your website or feature them in your Email marketing. The service works by simply taking a PDF version of your publicity (most designers and printers use the Adobe PDF format for proofing) and converting this to a fully interactive FLASH animated e-book.
Contact us now to find out more about this service or to request a FREE trial.